Month: January 2021

thought leadership

What is Thought Leadership? And Why Should it Matter to You?

Today’s businesses understand the value of good-quality content; content that can not only grab eyeballs but also demonstrate expertise. The facet of content marketing that helps executives establish their authority and steer the conversation is called thought leadership. Some industry buzzwords become so popular that they end up losing their true meaning. Unfortunately, thought leadership …

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what is whitepaper

What is a Whitepaper – The Complete Guide to Creating a High-Conversion Whitepaper

Whitepapers can be confusing. And scary. After all, in a world where attention spans are devolving, whitepapers can seem like a risky investment. But here’s a number that will change your outlook completely – over 78% of your audience prefers whitepapers over any other type of content to research B2B purchasing decisions. A whitepaper does …

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