Resources

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Is Inbound Marketing Really Dead?

The dilemma between marketers as to identifying the right type of marketing technique for their organizations continues to persist even in 2021. However, with a significant number of companies opting for attractive ads over high-quality content, inbound marketing is gradually coming to a screeching halt, according to some experts. However, the situation isn’t entirely resonating …

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Content Marketing 101: Decoding The Most Popular Marketing Strategy

According to a report by Hubspot, 70% of the marketers in organizations/startups are actively investing in Content Marketing. In today’s where businesses face neck-to-neck competition, the need to stand apart and reach out to the audience more effectively has propelled Content Marketing as an efficient strategy among marketers. But, what is Content Marketing? Is it …

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5 Top-Notch Inbound Marketing Examples That Can Elevate Organic Traffic Instantly

Your startup’s marketing plan remains incomplete without a proper Inbound Marketing strategy in place. Although this inbound strategy is long-term and time-consuming, organizations that leveraged this strategy has created wonders with their customers across the globe. According to a report by Hubspot, Inbound marketing produces 54% more leads than outbound services. Having said that, inbound …

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Effective Content Strategy For Startups – Here’s What You Need To Know

Over the years, Content has emerged as one major influencer in turning the wind towards online businesses. Yes, 89% of organizations consider Content in their marketing strategy, according to the Content Marketing Institute. But, if you dig deeper, nearly half (52%) of the organizations out there do not have a feasible and effective strategy with …

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thought leadership

What is Thought Leadership? And Why Should it Matter to You?

Today’s businesses understand the value of good-quality content; content that can not only grab eyeballs but also demonstrate expertise. The facet of content marketing that helps executives establish their authority and steer the conversation is called thought leadership. Some industry buzzwords become so popular that they end up losing their true meaning. Unfortunately, thought leadership …

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what is whitepaper

What is a Whitepaper – The Complete Guide to Creating a High-Conversion Whitepaper

Whitepapers can be confusing. And scary. After all, in a world where attention spans are devolving, whitepapers can seem like a risky investment. But here’s a number that will change your outlook completely – over 78% of your audience prefers whitepapers over any other type of content to research B2B purchasing decisions. A whitepaper does …

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Article Writing Services

How to Select the Best Article Writing Services for your Unique Brand

Today’s customers demand more than great products or useful services. They demand memorable experiences and tangible value. Content is a powerful way for your brand to deliver these experiences and value. Engaging digital content in particular can boost your brand’s visibility and expand your fan base – whether it’s blog articles on your own website, …

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blog writing services

Does My Business Need Blog Writing Services?

“Blogging is dead!” “There are a million blogs out there. Why should anyone read yours?!” “Blog writing services are a waste of money!” If you’ve ever heard any of these statements, be warned: they are all lies! High-quality, well-researched business blogs continue to remain in high demand. Digital natives, professionals, entrepreneurs and experienced industry leaders …

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