There are over 1 billion websites on the Internet today. And it’s not done yet! But even in this ever-expanding digital universe, it’s an accepted fact that a website is a vital element in any organisation’s business toolkit. But how can your organization’s website create a unique space among the billion others currently jostling for prominence? The secret ingredient: great content. And to create great website content – content that attracts, persuades, educates, informs and impresses – a specialized website content writer is absolutely critical.
What does a website content writer do?
This sounds like a “Duh!” kind of question, but the answer is a bit more nuanced, so bear with us.
On average, adults spend about 7.2 hours per week discovering, reading and watching online content. Undoubtedly, quality, engaging and informative online content matters. But is your website content high-quality, engaging and informative?
In general, every website has three key elements that are highly specific: a purpose, a voice and a target audience. A seasoned website content writer creates well-researched, relevant and high-quality content that perfectly aligns with each of these elements. This content helps establish your brand’s online personality, or extends its existing offline personality to the online universe. It also communicates your message, attracts new business, and helps establish your leaders as trustworthy experts and thought leaders in your field. Great content is a powerful Marketing and Branding tool, and a skilled website content writer puts this tool right within your grasp!
In addition to writing content, a website content writer will use relevant “keywords” to improve your website’s Search Engine Optimization (SEO) performance. Essentially, what this means is that they will find the best way to include some of the terms that your target audience commonly uses to search for your products or services. By putting themselves in the minds of your audience, the writer delivers quality content that your audience is most likely to find useful, valuable and even memorable.
Is Your Website Content Part Of Your Digital Marketing Strategy?
To effectively promote your business, your digital marketing strategy should comprise multiple elements. But while each piece is undoubtedly important, one element is more crucial than others: your website’s content.
Your website is your own unique little piece of “cyberspace real estate”. But if you want it to stand out from the billion-strong crowd, you need something that goes beyond the razzle-dazzle of design and layout. Here’s where a skilled website content writer plays a crucial part. They can create quality website content that delivers value to your audience – value that goes beyond short-term financial transactions. It is a powerful means of engaging with them, and nurturing meaningful, long-term relationships with them.
A specialized website content writer who can create unique content also delivers other tangible advantages for your business. They can help you become more visible online, both on search engines, and in social media. Plus, quality content is more likely to be linked and shared all over the web, increasing traffic to your website, and helping you build authority in your industry.
Looking for an Affordable, English-native Website Content Writer?
At Inscriberz, we know what it takes to create high-quality website content that appeals to both your target audiences and search engines. From banners and landing pages, to blogs and resources – we create all kinds of top-notch content for websites. Our content inspires, informs and impresses, and our growing client list is testament to this fact! If you’re looking for an English-native website content writer who can attract – and retain! – your audience through unique content, we can help. Get in touch for a free quote!