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Inbound Marketing Vs Outbound Marketing – What’s The Most Effective Marketing Technique?

If you’re a digital marketer of the 21st century, you’ll inevitably find yourself in a dilemma when choosing the best marketing strategy – inbound marketing or outbound marketing. While both these techniques have their fair shares of pros and cons, it entirely depends on skilled marketers to assess the situation based on numerous metrics and …

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Content Marketing 101: Decoding The Most Popular Marketing Strategy

According to a report by Hubspot, 70% of the marketers in organizations/startups are actively investing in Content Marketing. In today’s where businesses face neck-to-neck competition, the need to stand apart and reach out to the audience more effectively has propelled Content Marketing as an efficient strategy among marketers. But, what is Content Marketing? Is it …

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