We all know how powerful branding can be. Coca Cola, McDonald’s, Walmart are just a few names that built a brand so strong, people started associating entire industry sectors with their names.
For instance, we don’t ask for glue anymore. We ask for Fevicol.
We don’t ask for mineral water. We ask for Bisleri.
Building a solid brand from the ground up can lead to stellar results. People will remember your brand and relate to it emotionally.
Companies, especially startups, often confuse branding to be a simple exercise of logo design. But it’s so much more than that. Branding is the reason Tesla is the world’s most talked about company despite having no tangible profits.
Branding is what attracts your first customers and keeps them loyal to your product for their entire life. Branding defines your ideals, your mission, your values and turns them into a tangible idea that customers can emotionally connect with. And none of that is possible without content.
In today’s digital society, branding has expanded to include content creation into its fold. If you aren’t using content to create your brand and characterize people’s perceptions about your company yet, then you’re bound to get lost in the clutter of competition.
Here’s how affordable content writing services can help you create a memorable brand with deeply rooted values and a relatable emotional connect with the audience.
How affordable content writing services are shaping today’s brands?
It wasn’t merely a coincidence that a study by Dragon Search Marketing revealed that over 61% of consumers’ buying decision is influenced by custom content. With over half the world’s population dwelling online, content has become the primary branding and marketing vehicle for 57% of marketers. Consumers are moving away from traditional forms of advertising. Radio and TV ads have been taken over by digital marketing. The influence of the digital space on buying decisions had forced companies to adapt their branding strategies to accommodate online content. And this is where affordable content writing services come in.
Benefits of content writing services
Content writing encompasses several verticals such as email content, blog content, whitepapers, social media content, website content, digital ad content, and landing page content. As a brand, your goal should be to align all these different types of content along a singular brand tone, voice, and mission. It’s hard work but pays huge dividends if done right.
Here are some of the biggest changes your brand will witness if you use content writing services.
- Your brand will become more memorable. Content helps you grab your audience’s attention and create a solid first impression. Through words, you can give your target market a positive experience that’ll keep them coming back for more. Using different formats, you can ensure that your audience remains engaged.
- Content also gives you the opportunity to measure the impact your brand is having on the audience. Through social metrics, reviews, and brand engagement, you can get a clear picture of how your brand is faring. If the metrics are disappointing, you can always tweak your content strategy and get back in the game.
- Content can also be used as a lead generation machine. Drip email campaigns, landing pages, sign-up forms, and lead magnets are great ways to get leads. Content also allows you to warm up the leads before pushing them down the sales funnel, thereby increasing the chances of a sale.
Using affordable content writing services to bolster your brand is an important part of brand building. From increased visibility to more leads, content is the only organic way to get to the top of the market.