Your swanky new website is ready; you have a great product to sell; you have a marketing and sales strategy in place, but is something still missing?
Yes, the voice of your business.
It’s time to rope in a Content Writing Service provider to make your brand voice heard loud and clear.
Need For Quality Content
The latest research by Statista revealed that an eye-popping 4.57 billion people were active Internet users in July 2020. Armed with this information, one can’t even begin to extol the need for quality content in today’s internet-driven world.
Additionally, according to a study, advertisements are considered invasive, and over 200 million deploy ad blockers. The void needs to be filled with engaging and personalized messages.
- Today, customers prefer to read blog recommendations about a product before buying online.
- They search the net for relevant information from verifiable sources.
- They look for value and learning from their online experience with brands.
How is all this activity encouraged and directed?
The answer is Content Writing.
There is an information overload every time a prospective customer decides to search for something on the internet. Amidst the cacophony of sellers, here’s how your business can stand out.
- Outreach and value addition through engaging content can propel brand awareness.
- Content marketing can amplify the voice of the brand
- SEO best practices can make you visible in the vast ocean of content that floods the online world.
Should You Outsource Content Writing Services?
Most businesses understand the importance of quality content to generate leads and influence conversion rates. They need to create a lot of material such as website content, articles and blogs, social media content, and whitepapers, among others. SEO content writing is a vital hook to increase visibility online. Yet, there is an inherent hesitation to outsource your content needs to Content Writing Service Providers.
So, here are the TOP FIVE REASONS to help you understand why outsourcing your content writing needs is a sound decision:
As a business, you have the expertise over your product and your industry. As you grow, your needs for content marketing become complex. A complicated content marketing structure will require more polished articles, blogs, and reports than before.
Professional content writing services bring expertise for the language and the industry niche, too. They curate and create content that accentuates your core message and delivers it to the right audience. And they do all this within your timeframe.
Admit it; writing takes up a lot of time! About 64 % of marketers actively invest time in SEO best practices. From research to structuring the copy, and then creating the final content is a time-consuming activity. At the end of the day, you are left with less energy to invest in your business’s growth.
When you outsource activities like blog content writing services or article writing services, you add to your productivity. You get the time to focus on the more critical aspects of the business and watch it grow.
An insightful report revealed that in 2020 about 70 % of companies are actively investing in content marketing. Most have a team of about one to three content specialists. Paying for full-time staff can be a costly affair.
On the contrary, outsourcing for content needs gives you a choice to look for affordable content writing services that offer various packages making it a cost-effective deal. It also frees you from the hassle of hiring, training, and paying full-time writers.
Let the content flow in tandem with the needs of your business. As you grow, your need for quality articles, blogs, website content will vary. The workload can increase or trickle depending on busy business seasons. A content writing service partner can flex its operations and give you relevant material on time.
5. Fresh perspective
Sometimes it helps to look at the world from the outside. An article, blog, or website material can be more insightful when viewed from an outsider’s fresh perspective. A third-person’s point of view can pump new blood into a slacking brand by using innovative social media writing tactics. Experts who understand audience psychology can create professional content that is relevant, clear and drives conversions.
So, if you are still struggling to delegate, remember that outsourcing content writing services can give your business the freedom to grow in all directions while the experts create relevant and engaging content for you.