As technology and digital infrastructure continue to evolve, B2B businesses must establish a noticeable online presence. The best way to differentiate your business’s website from others is to utilize a great content management system.
The amount of content that businesses are expected to create, maintain and promote is increasing exponentially. Therefore, many B2B businesses take advantage of content management systems to help them build and manage their website. Research indicates that the global market for content management systems will reach a value of $123.5 billion by the year 2026.
Although there are a large number of options for content management systems available in the market today, it can be difficult to choose which one best serves your business’s purpose and long-term objectives.
What Makes A Good Content Management System
Your B2B website’s content management system must be chosen according to both your business’s industry and long-term goals; as well as multiple practical factors. These include the potential scalability for growing business operations, immediate B2B website goals such as increased online traffic, and the cost and maintenance of using the system.
Best Content Management Systems in the Market
WordPress is an open-source content management system that focuses on industries that focus on blogging and publishing articles. WordPress is easily one of the most popular content management systems available today, holding a substantial 61.9% share in the market.
It is especially useful for smaller B2B companies that are just beginning to establish their online presence and are in the introductory stages of building their website. WordPress offers users a variety of pre-made website templates and themes that they can use to customize their website. It is free of cost, with users only having to pay for additional plugins or themes.
WordPress uses an intuitive dashboard that can help citizen developers create complex websites without any traditional coding experience. B2B companies can use drag-and-drop editors to create new blog posts, install new website plugins, change website layouts, and much more.
Magento is an open-source E-commerce platform created by Adobe that provides B2B businesses with the opportunity to completely control the visual appearance, functionality, and content available on their website. Magento offers users over 3,800 add-ons and applications which can be used to further develop a website.
Magento extensions can further optimize your website’s on-page SEO, provide multilingual options for customers and optimize your business’s E-commerce website to support multiple different currencies. Due to its open-source nature, security updates and patches are used at regular intervals to address potential encryption issues in its source code.
Furthermore, Magento can be linked with Google Analytics so that metrics regarding your B2B company’s customer behavior can be collected and analyzed.
CMS Hub is a combination of a content management system and customer relationship management platform that can help optimize website viewer experience and ease of use. CMS Hub is integrated with HubSpot’s other built-in business management tools such as marketing, sales, and customer service.
It allows B2B companies to manage, optimize and monitor website content using a variety of different tracking tools which can be used to generate valuable analytics insights. CMS Hub can also help businesses create email marketing campaigns, conduct market research, and capture prospective sales leads.
CMS Hub uses a variety of different tracking criteria such as customer conversion rate, average bounce rate, the average time each viewer spent on your website, and the potency of your website’s chosen keywords.
Drupal is a freely available web content management framework that offers B2B businesses a large number of features and tools to build a highly optimized website. Drupal allows business professionals with some level of basic coding experience to create a highly customizable, flexible website.
With the help of approximately 46,00 available modules in its directory, Drupal can help B2B companies handle a large volume of content and user traffic. Furthermore, Drupal is known for having some of the best data encryption capabilities among CMS systems of its kind. Many different renowned brands and organizations power their website using Drupal, including UNICEF and Pinterest.
Content Management Systems For Your B2B Website
It is extremely important for your B2B company to properly invest in the right content management system to manage your website’s content. Although there are multiple different flexible and customizable content management systems available in the market today such as WordPress, Magento, CMS Hub, and Drupal; each one offers different features.
The ideal platform to manage your B2B website will depend on which industry your organization is in, your immediate expectations for your website, and your business’s long-term goals and objectives. Furthermore, the ideal content management system for your B2B website should help your business manage content more efficiently and provide a better user experience for website viewers.