Your startup’s marketing plan remains incomplete without a proper Inbound Marketing strategy in place. Although this inbound strategy is long-term and time-consuming, organizations that leveraged this strategy has created wonders with their customers across the globe. According to a report by Hubspot, Inbound marketing produces 54% more leads than outbound services.
Having said that, inbound helps you to engage with the audience better, leading to better customer relationships. It is always wise to produce high-quality content that benefits the audience rather than cold calling people. However, Inbound marketing has lost its limelight recently, with startups requiring instant attention and impact. However, inbound marketing can do wonders for your organization even today.
Here’s a list of the top 5 Inbound marketing examples that can enhance your site traffic and sales in no time.
According to a study by Hubspot, 81% of the companies across the world consider blogs as ‘critical,’ ‘useful,’ or ‘important.’ Blogs are a great way to reach out to a wide range of audiences. Today, by specifically generating content on your customers’ pain points, you get to stay ahead of your rivals and enhance your customer list substantially.
Blogs can either long-form or short-film, informational or promotional, etc. Providing users with engaging content periodically helps you build your brand and reputation in the shortest possible time.
Whitepapers can be crucial to your startup, depending on your industry and market conditions. Whitepapers are content pieces that are similar to that of blogs except for the fact that they are extremely well-researched, formal, authoritative, and talks about a specific problem that needs a solution.
Whitepapers are a great way to attract leads as most websites demand emails of the visitor before providing them with their copies. This way, you get a build a list of prospects who have interests in your site and organization.
Another striking difference between whitepapers and regular blog posts is that the former requires intensive research and takes a minimum of few months to draft the same.
While blogs and whitepapers are engaging, they are one-way conversation mediums at the end of the day. To add the ‘human’ touch to your businesses and engage the audience in a more lively manner, webinars can be an ideal inbound marketing strategy. You can have your organization’s experts conduct webinars, a.k.a., Internet Seminars to a bunch of people interested in the topic/content. This way, you can elevate site traffic and have a list of potential customers right in your pocket.
However, ensure that the webinar is highly informative rather than focusing on your promotional aspects to uphold credibility among customers. Parallelly, you can generate entry fee from participants as well.
#4 Video Series
By providing something in return for your customers, you get to build an everlasting brand. Videos are another emerging way of bringing the best out of your site and content. With video series, your (possible) customers can share these videos across private/public channels for your valuable information, thereby increasing your social media outreach as well.
As an added advantage, you can repurpose your blogs/webinars into a video series, thereby escalating its reach rate to a new audience range.
Last but not the least, SEO is the best inbound marketing strategy out there. Search Engine Optimization refers to a group of practices that can help you rank high in your customer’s search results.
Unless and until your customer can reach out/find you instantly on the Internet, success will remain a distant fruit. Making the best use of on-page & off-page SEO will ensure that your inbound marketing strategy is a massive success.
With the right approach and these top-notch inbound marketing examples, you can steer your startup/organization towards the right set of audiences, leading to enhanced traffic in no time.