Thought Leadership Content: 4 Ways it Can Accelerate Your Career Growth
Thought leadership content creation is defined as an approach to content marketing that focuses on providing value to viewers by establishing a sense of loyalty, credibility, and trust. This is done by inputting deliberate personal narratives, counter-narrative opinions, and industry analysis in content to share with your audience.
A thought leader is a trusted and credible source of information and opinions that is widely respected as an authority and expert in their specific industry. A thought leader’s outlook and knowledge are actively sought after by other industry individuals.
Your business’s unique perspective regarding your particular industry, products, and services and accumulated practical experience will help show your customers that you have valuable insight and expertise that is worth tuning in to.
Why You Should Consider Putting Out Thought Leadership Content
Thought Leadership Content Makes You Stand Out
If your business has a unique perspective of your industry or certain products and services with a traditional narrative opinion, you should consider creating thought leadership content. Your business can leverage its unique viewpoint to create a counter-narrative that will help your business stand out amongst industry competitors.
Counter-narratives can originate from past accumulated organizational experience or even simple observation. However, the key to standing out by using thought leadership content creation is creating authentic and unique content at regular time intervals.
Thought leadership content can not only help you stand out to consumers but also to key industry decision-makers. Research has shown that almost 60% of key business decision-makers said that thought leadership content led to them doing business with an organization. This means that thought leadership can help create sales and also develop valuable industry relationships.
Demonstrates Brand Helpfulness and Value
One of the best ways to show your customers that you are an expert in your industry is by creating valuable and unique content. By leveraging your business’s expertise, you can demonstrate brand helpfulness and consequently establish trust.
Brand Helpfulness also involves providing the best answers to viewer’s questions and concerns, predicting future topics for thought leadership content related to viewer interests, and providing answers in the format your audience prefers to consume.
Trust is an extremely important aspect of building valuable customer relationships and establishing credibility. Once you have established trust and security with your customers, they will be much more likely to directly engage with your business or make a purchase. Studies show that 59% of consumers stated that they prefer shopping from brands that they trust.
Develops a Loyal Personal Audience For You
Thought leadership content is an extremely valuable tool that businesses can leverage to develop a loyal personal audience. Individuals such as Oprah Winfrey, Seth Godin, Brian Dean, and Dave Ramsey have garnered a significant following and personal audience due to their widely acclaimed expertise in their respective industries.
Individual businesspersons can use thought leadership content to develop a loyal following through blogs, podcasts, video content, and other forms of commercial media. These experts continuously proved their value through the creation of authentic and transparent thought leadership content, which ultimately helped them expand their credibility, trust, and organic viewer engagement and reach.
Starts a New Conversation
To become a thought leader in your industry, you must be able to not only contribute to existing conversations but also establish new and innovative ideologies that have been previously unexplored.
Your business’s thought leadership content should be based on both past and current practical experience to establish yourself as a leading source of quality information and opinion.
To start new innovative conversations, your business should be able to identify with potential viewers’ perspectives and consequently provide valuable guidance and insight.
Customers that feel like you understand their ideas and personal outlook will be much more likely to engage with your brand. This should start new conversations by changing previously held opinions and establishing your business as a forerunner for new, innovative ideologies.
You can support unexplored ideas and theories using market-based research and industry analytics. This will further help shape and justify your audience’s changing opinions.
Thought Leadership Content- Offer Your Unique Perspective
The creation of thought leadership content can significantly impact your business’s credibility, customer loyalty, and trust. Thought leadership content has a multitude of potential benefits for you as an individual as well as your organization.
Trust, authenticity, and individuality are some of the most valuable assets for any business or individual looking to create a loyal audience. Thought leadership content can help your business provide value and thus develop and establish trust.
Any individual who is serious about building a personal brand should consider creating thought leadership content by leveraging industry connections, past business experience, narrative storytelling, and innovative opinions.