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Social Media Marketing vs Traditional Marketing – What’s Effective In 2021?

Social Media Marketing vs Traditional Marketing – What’s Effective In 2021?

The exponential growth of smartphones has paved the way for a revolution across various industries. This smartphone ecosystem is catapulting ...
Is Inbound Marketing Really Dead?

Is Inbound Marketing Really Dead?

The dilemma between marketers as to identifying the right type of marketing technique for their organizations continues to persist even ...
5 Compelling Reasons Your Brand Needs Social Media Content

5 Compelling Reasons Your Brand Needs Social Media Content

Nearly 50% of the world’s population uses social media. Social media offers rich opportunities for both B2B and B2C organisations ...
How To Create The Perfect Content Marketing Strategy

How To Create The Perfect Content Marketing Strategy

Content marketing has evolved into a full-blown sector of its own. No brand can afford to neglect the power of ...
3 Companies That Hacked Content Marketing

3 Companies That Hacked Content Marketing

Content marketing has been making the rounds for a few years now. Some brands have been cautious about plunging into ...
How To Choose The Right Marketing Agency – 5 Steps To Online Success

How To Choose The Right Marketing Agency – 5 Steps To Online Success

Conventional marketing tactics have taken a backseat in brands’ bid to capture the attention of the right audience. Increasing Internet ...
Content Marketing – 3 Reasons Why You Need It Today

Content Marketing – 3 Reasons Why You Need It Today

The dynamic field of marketing has evolved through time – from door-to-door sales in the early 1900s to print media ...
Security IoT TLS Handshake Sample

Security IoT TLS Handshake Sample

IoT: Needs no Introduction Yes, Internet of Things (IoT) is the buzz word these days with increasing digitization. Imagine switching off ...
Security IoT TLS Handshake Sample

Two-Factor Authentication 5 Ways to Bypass It and 5 Ways to Mitigate Its Weaknesses

The Internet has created unprecedented opportunities for humanity’s progress and growth. Unfortunately, it has also created new opportunities for crimes ...
Security IoT TLS Handshake Sample

Why is 2FA necessary

You must have been told to change your passwords often. Well, that’s because, by sheer brute force or phishing attacks, ...
Data Science Use Cases in Retail

Data Science Use Cases in Retail

The impact of data science has been felt across a range of industries, and this fact remains clear when we ...
Security IoT TLS Handshake Sample

Four Ways how Machine Learning is transforming Skin Cancer Detection

Statistically speaking, one out of five people will get skin cancer at some point in their life. Over 5.4mn people in ...
Data Science Use Cases in Retail

Data Science Predictive Analytics

INTRODUCTION Data science encompasses all things data. It is the study of data, which includes collecting, storing, and analyzing data to ...
AI for Cyber Security

3 COVID-19 Phishing Scams to Stay Away From

We all are fish in the eyes of the cybercriminals. Needless to say, we don’t want to be caught. However, hackers have ...
AI for Cyber Security

AI for Cyber Security

The cybersecurity ecosystem is likely to become increasingly complex with each passing year. With thousands of known threats, and countless ...
AI for Cyber Security

Biometric Identity & Multi-modal authentication

EXECUTIVE SUMMARY Biometric authentication is becoming increasingly popular as an accurate method of user verification, data protection, and fraud prevention ...
AI for Cyber Security

Implementing Security Controls

Over the years, cyberattacks have evolved drastically. With the ever-increasing attacks, even the well-protected networks might be impacted. To keep ...
Security IoT TLS Handshake Sample

Content Marketing 101: Decoding The Most Popular Marketing Strategy

According to a report by Hubspot, 70% of the marketers in organizations/startups are actively investing in Content Marketing. In today’s ...